5pm-8pm
DAILY
CASE STUDY:
DOGS RATE THEIR RIDES
Carmichael Lynch tapped us for Subaru’s “Dogs Rate Their Rides,” and we delivered nose-to-tail: full production, editorial, and finish across multiple spots.
5pm-8pm
PROJECT SNAPSHOT
Client
Subaru
Agency
Carmichael Lynch
Services
Production, Editorial, Finish
Director
Charlie Gerszewski
Year
2025
THE BRIEF
Subaru wanted a social campaign built around dogs reviewing their owners’ vehicles. The goal was a funny, fast format that could stretch across multiple digital deliverables.
THE CHALLENGE
The footage depended on unpredictable animal performances. The edit had to create rhythm, shape story, and land jokes without feeling overworked.
IMPACT
National campaign rollout with multiple social cutdowns and follow-up use across digital placements.
OUR APPROACH
Built comedy through reaction timing and selective performance beats.
Structured the piece around a repeatable rating format for clarity and pace.
Integrated graphics to support the review system and unify deliverables.
CAPABILITY HIGHLIGHTS
Comedic editorial pacing
Performance shaping
Finishing and delivery
